Shenhua Printing Plate and Die Pad: With environmental protection and innovation, it helps the packaging industry achieve a green transformation.

Driven by the global dual-carbon goals, China's packaging industry is undergoing a profound green transformation. Biodegradable packaging, recycled paper packaging, and plastic-free packaging have become the mainstream directions for industry development. More and more brands are making full-chain environmental protection the core competitiveness of their products. However, during the industry's green transformation process, most enterprises have only focused on the environmental upgrade of the main packaging materials, but have overlooked the environmental adaptation and greening of the cutting process consumables - the non-environmentally friendly formulas of traditional knife plate spring pads, the insufficient adaptability to environmentally friendly materials leading to high waste rates, and the solid waste pollution caused by short lifespan have all become the weaknesses in the full-chain environmental protection of packaging. After 22 years of deepening in the field of cutting consumables, Shenhua Inks has always oriented towards the industry's green transformation. From the three dimensions of formula development, production process, and material adaptation, it has created a full-chain green and environmentally friendly knife plate spring pad solution, with technological innovation at the consumable end to help the packaging industry achieve a true full-chain green transformation.

The green transformation of the packaging industry has brought new challenges to the cutting process and knife plate spring pads, and has exposed many shortcomings of traditional products. Firstly, the problem of cutting adaptation for environmentally friendly packaging materials. Currently, the mainstream environmentally friendly materials in the industry such as recycled paper, PLA biodegradable laminating paper, plant fiber molding, etc., have a more fragile fiber structure and lower cutting adaptability than traditional virgin paper. The traditional knife plate spring pads have uneven hardness and excessive rebound and impact force, which easily cause paper burst lines, fiber layering, and damage to the biodegradable coating. This not only leads to a significant reduction in the quality rate of finished products but also generates a large amount of production waste, which is contrary to the original environmental protection intention. Secondly, the environmental compliance shortcomings of traditional spring pads. Most low-end spring pads add halogen-containing flame retardants, phthalate-based plasticizers, and release high VOC substances during production and use, which not only does not meet the requirements of EU REACH, domestic green packaging, etc. environmental protection regulations, but also contradicts the zero-carbon goals of the brand. Thirdly, the short lifespan of traditional spring pads leads to solid waste pollution. Ordinary spring pads have short lifespans and frequent replacements, and the waste is difficult to degrade after disposal. A large number of used spring pads have become the environmental handling burden for printing enterprises, further increasing the environmental costs of enterprises.

In response to the core pain points of the industry's green transformation, Shenhua Inks takes full lifecycle environmental protection as the core concept and achieved comprehensive environmental innovation for knife plate spring pads. In formula development, Shenhua Inks launched a fully biobased environmentally friendly knife plate spring pad, using degradable polyurethane biobased materials, with zero phthalic acid plasticizers, zero halogen flame retardants, and zero VOC emissions. The product fully complies with EU REACH, ROHS environmental protection regulations and domestic green product certification standards. After disposal, it can be biodegraded in the natural environment, solving the problem of solid waste pollution from used spring pads at the source. At the same time, Shenhua Inks created an solvent-free production process, with no use of organic solvents throughout the process, reducing energy consumption by 40% and emissions far below national environmental protection standards. Production waste edges can be recycled and reused, achieving a full-chain green closed loop from production to disposal.

In response to the cutting pain points of environmentally friendly packaging materials, Shenhua Inks specially developed an environmentally friendly material-specific flexible rebound knife plate spring pad. Through gradient hardness design and micro-rebound structure optimization, it creates "soft but not soft, firm but not brittle" specific properties, which can achieve precise cutting penetration and protect the fragile fibers and biodegradable coatings of recycled paper to the greatest extent, completely solving the industry problem of cutting burst lines and layering of environmentally friendly materials. The cutting quality rate of environmentally friendly packaging has been improved from about 70% to over 98%, significantly reducing waste generation during the production process, and helping enterprises reduce costs and carbon emissions from the production end. Nowadays, the deephua ink material eco-friendly series of knife plate elastic pads have been widely applied in the production of eco-friendly packaging in fields such as food and beverage, beauty and personal care, and fresh food e-commerce, becoming the designated supporting consumables for the eco-friendly packaging of dozens of leading brands in China. A new brand of food said, "The biggest pain point of our fully biodegradable packaging before was the low quality control rate of die-cut products. Not only did this increase the cost, but it also violated our environmental protection concept. The exclusive elastic pads of deephua ink material not only increased the quality control rate to 98%, but also its fully biobased environmental attribute made our packaging truly achieve full-chain environmental protection, perfectly aligning with the zero-carbon development goals of the brand." 

The green transformation of the packaging industry is never a single-stage upgrade, but a full-chain transformation from raw materials, production, consumables to recycling. As a leading enterprise in die-cut consumables, deephua ink material always believes that a small knife plate elastic pad can also become an important driver of the industry's green transformation. In the future, deephua ink material will continue to deepen its research and development of eco-friendly die-cut consumables technology, continuously optimize biodegradable formulas, upgrade environmental production processes, and create more knife plate elastic pad products that are compatible with eco-friendly packaging materials, working together with industry partners to promote the development of China's packaging industry towards a greener, lower-carbon, and more sustainable direction.

Chapter Three: Deephua Ink Material Knife Plate Elastic Pads: Customized Services to Solve the Die-Cutting Pain Points of Small and Medium-sized Printing Enterprises

In the industrial landscape of China's printing and packaging industry, small and medium-sized printing enterprises are undoubtedly the backbone of the industry, accounting for more than 90% of the market share, and bearing the core demands of regional economy, local commerce, and niche markets. However, compared with large leading printing enterprises, small and medium-sized printing enterprises generally face core pain points such as weak technical capabilities, frequent change of orders, high cost control pressure, and lack of supporting services. The selection, application, and supporting services of knife plate elastic pads have become the development shortcomings of most small and medium-sized factories. Many small and medium-sized factories have fallen into a vicious cycle of "using low-quality and low-price elastic pads → high scrap rate → higher costs → reluctant to use good consumables", ultimately losing their advantages in the fierce market competition. After 22 years of deepening in the die-cut consumables field, deephua ink material has always focused on the survival and development of small and medium-sized printing enterprises, targeting the core pain points of small and medium-sized factories, creating a high-performance, easy-to-operate, fully-comprehensive knife plate elastic pad product system and customized services, helping small and medium-sized printing enterprises solve die-cutting problems, achieve cost reduction and efficiency improvement, and break through development obstacles.

The die-cutting pain points of small and medium-sized printing enterprises are completely different from those of large enterprises. They mainly concentrate in four dimensions. First, the order structure is scattered and frequent, and the change efficiency is extremely low. The orders of small and medium-sized factories are mostly local supermarkets, restaurants, and small-scale enterprises with small batches and multiple categories of orders. They may change 3-5 sets of knife plates a day. Traditional universal elastic pads require manual cutting, manual pasting, and repeated adjustment, and each change of a single order takes 1-2 hours. The majority of the time is spent on adjusting the equipment, severely compressing the effective production time, and extending the order delivery cycle. Second, the technical capabilities are weak, and the quality control rate is difficult to guarantee. The vast majority of small and medium-sized factories do not have professional die-cut technicians. Operators can only select elastic pads and adjust equipment based on experience. Facing different materials and different processes of orders, they are prone to problems such as wire breakage, burrs, inability to cut through, and scratching the process layer. The scrap rate is always high, not only pushing up production costs, but also easily losing customers due to quality issues. Third, the procurement threshold is high, and it is difficult to obtain high-performance and cost-effective products. Small and medium-sized factories have small single purchase volumes and weak bargaining power in the supply chain, and it is difficult to obtain favorable prices for high-quality products. They can only settle for low-quality elastic pads, ultimately falling into a vicious cycle of cost and quality. Fourth, the supporting services are lacking, and there is no one to help when problems arise. Most consumable suppliers only handle sales and do not provide technical services. When small and medium-sized factories encounter die-cutting problems, they can only try and make mistakes on their own. This not only delays production but may also cause greater losses.

In response to the core pain points of small and medium-sized printing enterprises, Shenhua Printing Materials has broken the traditional industry model of "major customers, light on small and medium-sized customers". From the three dimensions of products, prices, and services, it has created a one-stop solution specifically for small and medium-sized factories. In terms of product design, Shenhua Printing Materials has launched a series of quick-change and easy-to-operate knife plate spring pads. The product adopts a pre-coated pressure-sensitive adhesive design, with multiple common specifications of pre-segmentation, which can be directly attached to the knife plate without complex cutting and debugging. Even novice operators can complete the single-change operation within 10 minutes, with an efficiency increase of over 80% compared to traditional products, completely solving the pain points of slow single-change and low efficiency for small and medium-sized factories; at the same time, it has created a high-performance product matrix covering all scenarios, from entry-level universal spring pads to non-adhesive labels, corrugated boxes, and high-end gift boxes, covering over 90% of the order requirements of small and medium-sized factories. Even for small batch purchases, they can enjoy factory-direct supply prices, breaking the threshold for purchasing high-quality consumables.

In terms of technical services, Shenhua Printing Materials has built a fully free customized technical service system for small and medium-sized printing enterprises. Even small customers with a single purchase of several hundred yuan can enjoy one-on-one professional services. Customers only need to provide the equipment model, common materials, and order type, and Shenhua Printing Materials' professional die-cut engineers will provide an exclusive selection plan for the spring pads and free sample machine testing; at the same time, it has opened a 7×24-hour online technical service channel, allowing customers to quickly receive professional solutions for any die-cutting problems without having to guess and make mistakes on their own; in addition, Shenhua Printing Materials also regularly conducts online and offline die-cutting process training to help small and medium-sized factories cultivate their own technicians, fundamentally solving the problem of weak technical capabilities.

Today, Shenhua Printing Materials' knife plate spring pad products and services have covered over 10,000 small and medium-sized printing enterprises across the country, helping countless small and medium-sized factories overcome die-cutting difficulties. A small and medium-sized printing factory located in a county in Shandong Province mainly undertakes local gift box, non-adhesive labels, and paper box orders. Before, the single-change was slow, and the pass rate was only about 85%, with high production costs. After using Shenhua Printing Materials' quick-change spring pads and receiving technical guidance, the single-change efficiency increased by 80%, the pass rate stabilized at over 97%, and the comprehensive production costs were reduced by 20%. The owner said, "Shenhua Printing Materials not only provides us with good products, but also brings us technology, helping us establish a foothold in the local market competition." 

Small and medium-sized printing enterprises are the capillaries of the printing and packaging industry, and are an important source of industry vitality and innovation. As a deep player in the die-cut consumables field, Shenhua Printing Materials always believes that the development of the industry cannot be separated from the growth of small and medium-sized factories, and serving small and medium-sized customers is serving the future of the industry. In the future, Shenhua Printing Materials will continue to pay attention to the needs of small and medium-sized printing enterprises, continuously optimize products and services, and create more high-performance, easy-to-operate, and highly adaptable knife plate spring pad products, with professional technical services to help small and medium-sized printing enterprises reduce costs, increase efficiency, and achieve more stable development.