Shenhua Printing: Full-chain digital transformation, enabling high-end printing to achieve precise and efficient production
Under the digital economy wave, the high-end printing industry is transforming from a "traditional processing type" to a "digital service type". Digital capabilities have become an important support for the core competitiveness of enterprises. Shenhua Printing has been deeply engaged in the printing industry for 22 years. With the core concept of "data-driven, intelligent collaboration, and precise efficiency", it promotes the digital upgrade of the entire printing chain, builds a digital system from order acceptance, design layout, production control to after-sales traceability, breaks through traditional production barriers, and provides precise and efficient printing solutions for high-end brands.
Digital layout to solve the bottleneck of traditional printing efficiency
Shenhua Printing has discovered during its deep industry exploration that traditional high-end printing has problems such as slow order response, high error rate in layout, opaque production process, and great difficulty in batch control, which are unable to meet the core requirements of high-end brands, such as small batch production, fast delivery, and high precision. Therefore, in 2020, the company launched a full-chain digital transformation plan, integrating digital technologies and printing process resources, building an integrated digital management platform, and achieving intelligent control and data exchange throughout the printing process.
Over the past 22 years, the digital capabilities have continuously evolved and improved: In 2021, an intelligent order management system and a digital layout platform were launched, enabling rapid order disassembly and automatic optimization of layout, reducing the layout error rate to below 0.1%; In 2022, digital twin technology was introduced to build a virtual simulation system for printing production, enabling early prediction of production risks and optimization of process parameters; In 2023, data links for production, logistics, and after-sales were connected, achieving full-process visual tracking of orders; In 2024, the digital production coverage reached 100%, the order response time was shortened to within 2 hours, and the production efficiency was increased by 50% compared to the traditional mode, serving over 300 high-end brand customers.
Core digital advantages, balancing precise control and value enhancement
The digitalization system of Shenhua has completely solved the problems of efficiency and accuracy in our high-end label customization. From order submission to product delivery, every step is transparent and traceable. The consistency of mass production far exceeds expectations, significantly reducing our supply chain management costs. The evaluation by the purchasing manager of a high-end electronic brand confirms the core value of digital transformation.
Intelligent order management, efficient response to demands: Establish a one-stop digital order platform, enabling customers to submit requirements online, upload design files, confirm layout plans, and the system automatically completes order decomposition and production scheduling without the need for manual intervention; for personalized orders, provide digital preview services, allowing customers to view the printing effect in real time, quickly adjust and optimize, and shorten the demand confirmation cycle by over 60%.
Data-driven production to ensure stable quality: The production process is equipped with intelligent sensors and AI control systems, which collect core data such as printing speed, color parameters, and registration accuracy in real time. Through big data analysis, the process parameters are automatically optimized to ensure consistency in batch printing quality; a digitalized process database is established to store thousands of process parameters for high-end printing scenarios, enabling rapid reuse and optimization of similar orders and reducing trial-and-error costs.
Full data interoperability, enhanced service experience: Connect the data links of orders, production, logistics, and after-sales services. Customers can track the production progress, logistics trajectory, and quality inspection reports in real time through the dedicated interface. After-sales data is automatically synchronized to the R&D and production departments, providing data support for process optimization and demand adaptation, enabling precise matching between services and customer needs.
Digitalized full-chain services empower brands to operate efficiently.
Shenhua focuses on the full-chain digitalization system and offers a complete set of services covering "digitalization consultation - customized solutions - intelligent production - data traceability": Before sales, it provides customers with digital printing solution consultation to assist in optimizing demand planning and design schemes; During sales, it synchronizes production data through digital platforms and provides real-time quality monitoring services; After sales, it relies on the data traceability system to quickly respond to customer inquiries and provide process optimization suggestions; It regularly outputs digital operation analysis reports for customers to help them optimize supply chain management.
In the future, Shenhua will further deepen its digital transformation, introducing AI generative design and intelligent decision-making systems to achieve automatic generation of printing schemes and unmanned control of the entire production process; promoting the deep integration of digitalization and green printing, establishing a digital low-carbon printing system; collaborating with upstream and downstream partners to build a cross-industry digital collaboration platform, leading the new direction of digital upgrading in the high-end printing industry.