Shenhua Printing: Cross-industry collaboration for empowerment, creating a high-end printing industry full-chain ecological loop
The high-quality development of the high-end printing industry cannot be achieved without the collaborative efforts of upstream and downstream partners such as brand owners, design agencies, substrate suppliers, and logistics companies. Shenghua Printing has been deeply involved in the printing industry for 22 years, focusing on "resource integration, technology sharing, and value creation" as its core. It collaborates with cross-industry partners to build a high-end printing industry chain ecosystem, breaking industry barriers and achieving full-chain collaboration from creative design, raw material supply, printing production to product delivery and after-sales optimization, providing customers with integrated printing solutions and enabling the overall upgrade of the industry.
Ecosystem construction to solve the pain points of industry chain collaboration
Shenhua Printing has discovered during its in-depth exploration in the industry that the traditional printing industry chain suffers from problems such as scattered resources, technological disconnection, and low collaborative efficiency - the creativity of brand owners and design agencies cannot be accurately implemented, the process compatibility between substrate suppliers and printing enterprises is insufficient, and the logistics环节 is prone to causing loss of printed products， thereby affecting the overall service quality and efficiency. Therefore， in 2019， the company launched a cross-industry collaboration plan， taking the initiative to lead and connect upstream and downstream partners， integrating resources， jointly establishing standards， sharing technologies， and building a collaborative and symbiotic industrial ecosystem.
Over the past 22 years, the collaborative ecosystem has continuously improved: In 2020, strategic collaboration was established with high-end design institutions and environmental-friendly material suppliers to jointly build a platform for creative design and process implementation; in 2022, logistics enterprises were jointly involved to optimize the exclusive distribution plan for printed products, reducing transportation losses; in 2023, a cross-industry technology sharing platform was established to share experiences in green printing and intelligent printing technologies; in 2024, over 80 partners were collaborated with, covering the entire process from creativity, raw materials, production, logistics, and after-sales, forming a mature high-end printing industry ecosystem, and providing collaborative services to over 500 high-end customers.
Core collaborative advantages, jointly creating incremental value throughout the entire chain
"Through Shenhua's cross-industry collaboration platform, we no longer need to connect with multiple suppliers. We can complete the entire process from design concept, raw material selection to printing production and product delivery in one step. This not only saves communication costs but also ensures the quality and delivery time of printed products, significantly improving our operational efficiency." The evaluation from the supply chain manager of a high-end luxury brand validates the core value of the ecosystem.
Creativity and production collaborate to accelerate the implementation of creativity: By jointly establishing a collaborative platform with top design institutions, the design team participates in the planning of printing processes in advance, ensuring that the creative solutions are precisely compatible with the printing processes; Shenhua provides a database of process parameters and digital simulation services, assisting design institutions in optimizing the solutions and avoiding risks in the implementation of processes, thereby shortening the cycle from concept to finished product by more than 30%.
Raw materials and processes work together to ensure stable quality: Establish a joint R&D mechanism with environmental-friendly substrate suppliers, simultaneously optimize the performance of the substrates and the printing processes, and launch exclusive substrates suitable for high-end printing; Achieve precise alignment between raw material supply and production plans, ensuring stable supply of substrates, and at the same time adjust substrate parameters according to printing requirements, improving the quality and environmental attributes of printed products.
Logistics and service synergy to reduce overall loss: Collaborate with professional logistics enterprises to establish a dedicated distribution system for printed materials. Adopt customized packaging and shock-proof transportation solutions, reducing the transportation loss rate of printed materials from 3% to 0.5%. Achieve real-time synchronization of production and logistics data, allowing customers to track the progress of orders throughout the process. The delivery time for core area products is shortened to 24 hours, enhancing the service experience.
Technology and standards work together to lead industry upgrades: Establish a cross-industry technology sharing platform, share core technical experiences such as green printing, intelligent printing, and quality control with collaborative partners, helping to enhance the overall technology of the industry; Take the lead in jointly formulating high-end printing collaborative standards, unify specifications for raw material selection, process parameters, and quality inspection, avoid vicious competition, and promote the standardization development of the industry.
Full-chain collaborative services, enabling the upgrade of customer value
Shenhua focuses on the cross-industry collaborative ecosystem and offers a "one-stop solution + personalized customization + full-cycle guarantee" full-chain service: It integrates design, raw materials, production, logistics and other resources for customers, providing integrated printing services to reduce the cost of multiple connections for customers; in response to customers' individualized needs, it collaborates with partner organizations to customize exclusive solutions, achieving full-cycle adaptation from creativity to delivery; establishes a collaborative service response mechanism, enabling quick linkage with relevant partners to solve problems at any stage and ensure service continuity; regularly organizes communication activities for collaborative partners to build a resource connection bridge for customers and create additional value.
In the future, Shenhua will further expand the scope of its collaborative ecosystem, covering emerging high-end fields such as new energy and aerospace; upgrade the collaborative digital platform to achieve real-time sharing and intelligent scheduling of data across the entire industry chain; and promote the establishment of a national collaborative base for high-end printing industries, leading the industry towards high-quality development in the directions of collaboration, intelligence and greenness.